SUGAR LOAVES
More than just a food product, it is a family and friendliness symbol.
Sugar loaves
Sugar loaves are rooted in the pure Moroccan tradition as well as in the consumption habits of Moroccan people.
More than just a food product, it is a family and friendliness symbol.
Sugar loaves are associated with memorable moments of Moroccan life and served during the traditional tea ceremony. They are also given as an offering during events such as pilgrimages, weddings and births.
KEY FIGURES
389 000
tons
31.7%
market share
packaging
Sugar loaves are sold in 2kg format, sold in 16 kg and 24 kg boxes.