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We are honored and proud to have received the Best Exhibition Award in the Agro-Food Pavilion at the 17th edition of the International Agricultural Show in Morocco – SIAM!

This exhibition, designed to be much more than a simple display area, was conceived as a true meeting place built around our vision: to promote agro-industrial know-how, innovate sustainably, and bring our brand closer to all stakeholders in the value chain.

A huge thank you to everyone who visited us, engaged with us, and shared their feedback, enthusiasm, and curiosity. This award is also yours!

Thank you to the SIAM jury for this wonderful recognition, and to all the organizers for the quality and reach of this major event.

This award rewards the commitment, creativity, and energy of all COSUMAR teams, who worked passionately to offer visitors an immersive, warm experience that reflects our values.

As part of its participation in the 17th edition of the International Agricultural Exhibition in Morocco (SIAM), held under the theme “Water: Source of Life and Sustainable Development”, COSUMAR reaffirmed its strong commitment to sustainable, resilient, and innovation-driven agriculture.

Through two complementary exhibition spaces, the Group highlighted its efforts to support the transformation of the sugar value chain and address the challenges of efficient water management:

🔹 At the institutional stand, visitors explored the world of the Moroccan sugar industry, learned about COSUMAR’s field actions, and discovered the Group’s central role in building an inclusive and sustainable agricultural value chain.

🔹 At the digital stand, COSUMAR showcased the innovative solutions developed by its Digital Factory, including tools powered by artificial intelligence and Agriculture 4.0 technologies, designed to optimize irrigation, improve yields, and provide personalized support to farming partners.

Throughout the exhibition, COSUMAR’s teams engaged in meaningful discussions with stakeholders, demonstrated practical solutions, and shared experiences focused on the future of agriculture.

This participation reaffirmed COSUMAR’s conviction that the future of agriculture lies in innovation, collaboration, and the responsible management of water—a vital resource for farming and rural development.

As a longstanding partner of the “Lalla Al Moutaaouina” National Award, COSUMAR proudly took part in its 6th edition.

This award, organized by the Office for the Development of Cooperation (ODCO) under the auspices of the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy, aims to encourage the initiatives of women-led cooperatives in rural areas.

During the award ceremony held on April 15, 2025, at the State Secretariat for Traditional Industry, Social and Solidarity Economy in Rabat, COSUMAR reaffirmed its commitment to women’s empowerment in rural areas through its CSR strategy by sponsoring the “ASSALAM” cooperative, based in Douar Ouled Boumat, Lehgagcha commune, in the Sidi Bennour province. This cooperative brings together 12 women.

ASSALAM specializes in traditional sewing, embroidery, and wool weaving, and aims to further develop sheep wool into clothing products while incorporating modern touches such as precious stones in its designs.

Thanks to COSUMAR’s financial support, the cooperative will be able to invest in new machinery to expand its operations.

Since 2019, COSUMAR has been supporting 11 rural cooperatives, as part of its broader commitment to sustainable and inclusive development.

Nous sommes fiers d’annoncer que le Groupe COSUMAR a été récompensé par le trophée de la “meilleure solution agri-digitale” au Salon International de l’Agriculture au Maroc (SIAM) 2024 ! Ce prix illustre notre engagement continu envers l’innovation et la transformation digitale dans l’amont agricole de la filière sucrière marocaine.

En tant que leader du secteur agroalimentaire, COSUMAR contribue depuis près d’un siècle à asseoir la souveraineté alimentaire du Royaume et à améliorer la vie de nos 80 000 partenaires agriculteurs. Notre modèle d’agrégation nous permet d’optimiser à la fois la qualité et la quantité de notre production agricole dans le cadre de notre vision de développement durable.

Au cœur de notre stratégie d’innovation, nous avons développé des solutions avancées pour la gestion des cultures sucrières. La plateforme “Attaissir” assure depuis 2018 la digitalisation de l’ensemble de l’activité amont agricole depuis la programmation des semis, distribution des intrants, prestations de mecanisation, transport,..jusqu’au paiement des agriculteurs.

Le recours à l’intelligence artificiellea été par la suite introduit par l’utilisation des drones et du “Smart Blender” qui révolutionnent notre approche agricole. Les drones permettent le suivi du nombre de plants à l’hectare ainsi qu’un diagnostic précis et rapide des besoins en traitements phytosanitaires des cultures pour une action localisée assurant la réduction des couts et la sauvegarde de l’environnement. Le Smart Blender introduit depuis 2019 crée des formules intelligentes d’engrais sur mesure pour chaque parcelle. Les technologies de l’irrigation intelligentes basées sur les utilisations des capteurs sont également en cours de développement dans la cadre de notre concept de “ferme intelligente”. Ensemble, nous construisons un avenir prospère où chaque innovation renforce notre durabilité et résilience.